Episode

Dan Sullivan: The 4 C’s Formula: Your building blocks of growth: commitment, courage, capability, and confidence.

September 5, 2026

The 4 C’s Formula: Commitment → Courage → Capability → ConfidenceIn this episode, I explore Dan Sullivan’s 4 C’s Formula and why confidence doesn’t come before taking action—it comes after.When you commit to a goal that’s bigger than anything you’ve done before, you’re almost guaranteed to face uncertainty. Moving forward anyway requires courage. That courage forces you to develop new capabilities, and those capabilities ultimately create confidence.I talk about how this framework applies to entrepreneurship, personal growth, and doing things before you feel ready—and why waiting until you feel confident may be exactly what keeps you stuck.Commitment → Courage → Capability → Confidence. Then the cycle starts again.----Ready to make your first dollar in business?Stop waiting until you feel ready. START is my $1 community for people who want to take the first steps toward building a business. (Yes, it really only costs $1 to join.)Join START here: skool.com/start-2464/about