Reflections on 100 Cold Calls: Why Every Business Should Start this Way

Episode DescriptionI recently challenged myself to make 100 cold calls in 3 days—targeting dental offices, gyms, physical therapy clinics, and veterinary practices. In this episode, I share what actually happened, what surprised me, and what I learned.If you're starting a business, I make the case that every founder should do 100 cold calls before worrying about websites, logos, or marketing strategies. You'll learn more from talking to real prospects than from weeks of "research."